When you think of social media, what comes to mind? For many people, it might be keeping up with friends and family on Facebook or watching a viral video on YouTube. But have you ever thought of social media as a resource for your health?
For two years, Swedish has been exploring that very question. We’ve been testing the waters of social media to see how new modes of online communication can help us better serve our patients and the community.
So far, we like what we see and believe there’s great potential. Our physicians have used new tools, such as streaming video and online chats, to host virtual conversations about various health topics. We’re also learning that this is a whole new way to make our medical experts more accessible and approachable by creating forums where people can more easily tap into their knowledge and experience.
Can social media improve the health of the community? That's what many health-care organizations, including Swedish, are trying to find out. Recently, hospitals from across the country gathered in Seattle to discuss role of social media in health care.